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Budweiser FIFA World Cup
Supported the Creative Director in designing print and digital assets for Budweiser’s FIFA World Cup 2018 campaign—one of ABI UK’s most successful activations. The project drove a +31% sales increase, met 100% of FIFA and print deadlines, and surpassed execution targets with 11,988 on-trade (+363%) and 28,578 off-trade (+285%) placements.
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